Uncovering Blind Spots to Differentiate Your Brand
Brand passion and confidence can create blinds spots that expose flawed thinking, missed opportunities, and poor decision-making. How can business owners use balanced passion and confidence to capitalize on opportunities and address the needs their brand requires for success?
Making Market Visits More Effective
Face-to-face meetings within your distribution network offer vital local data and the opportunity to build a rapport you may never get by only talking on the phone or using email and texts to communicate. It’s important to use each one to leverage relationships and the vital information you receive.
Uncovering Your Distributor’s Critical Success Factors
The challenge is, how do you find out what is most important to your distributor, how do you leverage this information, and what benefit will it yield you? These steps will lead you to a better understanding of your distributor and the ability to position your business as a partner.
Global Marketing Strategy
Facilitating the senior executive team of one of the world’s largest spirits and wine corporations, Okos helped author, and orchestrate the implementation of, the company’s first-ever global marketing strategy. The result? More focused alignment and improved brand performance across its global marketing organization.
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