ELA Consulting Group changes name to Okos

Auburn, California, February 11, 2019

ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new consultant, Laura Webb. Webb specializes in strategy, marketing and innovation.

When Webb and Okos Senior Partner, Peter Krammer, met in 2014, they quickly recognized a complementary overlap in their approaches to helping businesses drive growth with their strategic plans. Webb adds a depth of experience in branding and marketing to the Okos toolkit. 

“A manufacturing or service company doesn’t necessarily think about how they’re communicating to their buyers about what they offer that’s unique in the marketplace and how their products and services can deliver,” Webb says.

Helping businesses do just that, and then create internal alignment before they ever go out to their end customer, is one of Webb’s strengths. She helps shape leadership teams’ thinking about growth opportunities from a market and consumer standpoint before they invest valuable time, energy, and money on new product and service areas.

Peter Krammer is enthusiastic about Laura’s addition to the team, noting that Laura’s skills fit perfectly with Okos’ goals of continuously aligning customer needs, business processes and priorities, and internal teams.

“You can have the best strategy on paper but if you don’t have someone helping you put that into action, all that expertise is pointless,” Krammer says. “We really take a balanced approach to both of those components. Having Laura on board really helps us.”

During Laura’s decade at beverage company Brown-Forman, she led marketing for several branded portfolios and managed global innovation for the $3 billion business. For smaller companies, she has developed and executed numerous strategic plans, helping owners and their leadership teams identify and pursue the best opportunities for growth.

Our name has changed, but our mission remains the same: We make companies smarter about their business.